Graphic Design, Packaging
Envelope designs for DVD and Blu-ray releases were developed for Cinema Paradiso, the largest online film library in the United Kingdom, with an archive of over 100,000 titles spanning global cinematographies — from European to Asian cinema. The brand operates through postal distribution, offering high-quality physical film editions.
The work followed Royal Mail specifications, with standardized dimensions of 20.8 × 15.4 cm. The envelopes were conceived as a flexible, long-term visual system rather than one-off designs. Red was established as the key identifying colour, while the visual concept integrates graphic interpretations of iconic film characters drawn from a wide range of cinematic traditions.
This approach clearly differentiates the brand from dominant streaming aesthetics and reinforces Cinema Paradiso’s position as a film library with a strong curatorial and European sensibility. Developed and continuously refined between 2012 and 2022, the envelope system remains in active use today.
Design and print-ready artwork delivered as final PDF files.
Tools: Adobe Photoshop, Adobe Illustrator