Character design and visual development for a video explainer created for Restaurant Cheetah (San Francisco), developed in collaboration with a US-based creative team.
The brief required a chef character that avoids common visual stereotypes and does not represent a specific ethnic or cultural background. The result is a neutral, universally relatable character designed to support the narrative rather than define it.
The project covers the full process, from hand-drawn sketches and emotional expressions to a simplified final character used in the animated video.

Tools: Ink-style drawing pen, Adobe Photoshop, Adobe Illustrator, Wacom tablet